Scaling with purpose across 90+ markets

Localization is no longer a support function, it’s your global business enabler.

I’m Wada’a Fahel, a Localization and Content Tech Strategist with 20 years of experience helping iconic brands scale with purpose and precision.

At Xerox, Harley-Davidson, and Zendesk, I built global content capabilities from the ground up, led high-performing localization teams, and implemented AI-powered systems that drove measurable impact across 90+ markets.

I founded LocVerse to help high-growth startups, global enterprises, and forward-looking agencies turn localization into a strategic business enabler, blending market readiness, inclusive storytelling, and scalable tech to fuel sustainable growth.

Let's connect

Why work with me?

What sets my approach apart is the ability to bridge localization with broader business functions across product, compliance, marketing, GTM, engineering, and the C-suite. I uncover blind spots, what’s working (and what isn't), and offer clear, actionable recommendations that drive sustainable growth and content at scale.

Backed by two decades of experience onboarding and collaborating with top language service providers and tech integrators, I also coach agencies and vendors on evolving their delivery model, narrative, and positioning to meet today’s buyer expectations and unlock new business opportunities.

As AI transforms how we scale and localize content, I bring hands-on expertise with LLMs, human-in-the-loop systems, and enterprise content tech, balancing speed and innovation with quality, compliance, and cultural impact.

⬇️ The best measure of impact? Hear directly from global business leaders I’ve had the privilege of working alongside.

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Endorsements from Global Business Leaders

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"Wada’a is a one in a million global marketing executive. With a natural multicultural appreciation and global outlook I have seen first hand how she has been enable to take globalization efforts for large global enterprises to the next level. She doesn’t shy away from problems and treats them as opportunities to foster better performing organizations and understands how to architect processes that will generate required outcomes. She is deeply committed to the brands she works with just as she is aligned with leaderships’ goals and priorities and makes highly challenging scenarios evolve into manageable and predictable frameworks. Her profound understanding of branding, go to market and global digital marketing along with localization and teams allows her to deliver second to none results for global enterprises who aspire to take their global marketing to a next level."

Gabriel Fairman-CEO, Bureau Works

"Wada'a is the ultimate professional, an expert in global engagement, transcreation, and operations. I hired her four years ago to take on the challenging task of revamping our localization program and maintaining strong relationships with our regional business partners. Not only did she achieve these goals in half the expected time, but she also transformed her program into a center of excellence. A self-starter with a strategic and global mindset, Wada'a is well-respected by leadership and admired by her team. I highly recommend Wada'a Fahel."

Jen King-VP Global Engagement, Zendesk

"I had the pleasure of working closely with Wada’a as an Agency partner and I can't speak highly enough about her exceptional communication and ability to support her team and any new vendor in their collective success. Wada'a is a rare executive that understands the balance that comes with executing the demands of delivery against a global vision while equally astute at the needs of local territories. Her knowledge of the localization space, market dynamics and the most effective tools needed is second to none. Wada'a really is an exceptional globally minded localization executive."

John Barker-President, Spark Brighter Thinking

"I’ve worked closely with Wada’a and her team for the past three years. She is an amazing leader with a serious focus on delivering quality to the organization. During her time at Zendesk, she built a highly professional and responsive team that immerses itself in projects and actively looks for ways to streamline workflow while making our work culturally relevant. Wada’a is both flexible and agile, and willing to embrace change. Just this past year alone, I’ve seen her actively experiment with and embrace the use of AI tools in her team’s work, resulting in major efficiencies in time and effort. She has been a pleasure to get to know and work with, setting the bar high."

Paulette Chafe-Marketing Exec, Zendesk

"I have had the privilege of working with Wada’a for three years. Wada’a assisted our team with familiarizing ourselves with localization and translation of our materials. She helped us understand how to create these materials in a way that reduces the cost of translation and is better understood by our global stakeholders. Wada’a is multi-lingual which also helped us understand why something may or may not be appropriate in another culture. She has saved our company a lot of money in a very short time. Through the few years that we have worked together, I have seen Wada’a grow as a leader as she helped various departments with their localization needs. As a creative thinker who possesses a can-do attitude, Wada’a is a pleasure to work with. Wada’a would be a great leader in localization/translations at any organization that chooses to benefit from her diverse skill set."

Cheri Judkins- Dealer Training Manager, Harley-Davidson Motor Company

"Wada'a worked closely with our teams in Latin America leading a global localization project for Harley-Davidson. I found her work ethics, communication skills and overall project management outstanding. Her work resulted in finding competent and efficient translation agencies for our work in Latin America, rendering savings of close to 50% from our previous vendors and increasing significantly our satisfaction with the service, showing excellent vendor management skills once the project was implemented. She kept our teams informed and involved in the projects with great detail and showed a passion for her work that was contagious."

Ignacio de Isusi-Managing Director, Harley-Davidson Motor Company

"I worked with Wada’a for more than 4 years. Since joining Zendesk, Wada’a played a critical role in transforming the way we approach localization, culturalization, and transcreation of content across the globe. After only a few weeks, Wada’a brought an new innovative way of thinking and a scalable methodology that solidified processes, developped and onboarded the right talent to deliver impactful localized content across EMEA, LATAM and APAC. Thanks to this new approach, we have seen a drastic positive impact on the content quality, time to market, and the efficiency in telling impactful stories globally while aligning with the integrity of the brand. Form a marketing stand point, we have seen most of our marketing KPIs improving. Which brought a greater campaign ROIs. Wada’a is also a highly developped people manager. In a short period of time she was able to develop centers of operations excellence around the globe, with qualified employees to support the business. I really enjoyed working and partnering with Wada’a. Over the years, I can attest that Wada’a’s leadership, human qualities and capacity to own the outcome are inspiring."

Chams Ejjouani-Sr Director EMEA Marketing, Zendesk

"Wada'a is a valuable asset capable of conducting business from a global perspective. In today's ever-evolving global business environment, she consistently seeks a good balance between overall optimization for cost efficiency and individual optimization that respects the unique challenges and cultures of each country. She excels at adjusting and executing strategies to ensure that business outcomes are always maximized."

Ken Tominaga-RVP Japan, Zendesk

"During my time at Tag, I had the pleasure of working directly under Wada'a. She's a localisation powerhouse, with a remarkable ability to strategize and execute complex localisation projects flawlessly. I particularly valued her guidance, where her meticulous attention to detail and deep understanding of cultural nuances were instrumental. Every interaction with her was a learning opportunity; she truly is an exceptional mentor who actively fostered my professional growth. I'd snap up any and every chance to work with her again!"

Roddy Norris-Localization Director, Tag

"Wada’a is a one in a million global marketing executive. With a natural multicultural appreciation and global outlook I have seen first hand how she has been enable to take globalization efforts for large global enterprises to the next level. She doesn’t shy away from problems and treats them as opportunities to foster better performing organizations and understands how to architect processes that will generate required outcomes. She is deeply committed to the brands she works with just as she is aligned with leaderships’ goals and priorities and makes highly challenging scenarios evolve into manageable and predictable frameworks. Her profound understanding of branding, go to market and global digital marketing along with localization and teams allows her to deliver second to none results for global enterprises who aspire to take their global marketing to a next level."

Gabriel Fairman-CEO, Bureau Works

"Wada'a is the ultimate professional, an expert in global engagement, transcreation, and operations. I hired her four years ago to take on the challenging task of revamping our localization program and maintaining strong relationships with our regional business partners. Not only did she achieve these goals in half the expected time, but she also transformed her program into a center of excellence. A self-starter with a strategic and global mindset, Wada'a is well-respected by leadership and admired by her team. I highly recommend Wada'a Fahel."

Jen King-VP Global Engagement, Zendesk

"I had the pleasure of working closely with Wada’a as an Agency partner and I can't speak highly enough about her exceptional communication and ability to support her team and any new vendor in their collective success. Wada'a is a rare executive that understands the balance that comes with executing the demands of delivery against a global vision while equally astute at the needs of local territories. Her knowledge of the localization space, market dynamics and the most effective tools needed is second to none. Wada'a really is an exceptional globally minded localization executive."

John Barker-President, Spark Brighter Thinking

"I’ve worked closely with Wada’a and her team for the past three years. She is an amazing leader with a serious focus on delivering quality to the organization. During her time at Zendesk, she built a highly professional and responsive team that immerses itself in projects and actively looks for ways to streamline workflow while making our work culturally relevant. Wada’a is both flexible and agile, and willing to embrace change. Just this past year alone, I’ve seen her actively experiment with and embrace the use of AI tools in her team’s work, resulting in major efficiencies in time and effort. She has been a pleasure to get to know and work with, setting the bar high."

Paulette Chafe-Marketing Exec, Zendesk

"I have had the privilege of working with Wada’a for three years. Wada’a assisted our team with familiarizing ourselves with localization and translation of our materials. She helped us understand how to create these materials in a way that reduces the cost of translation and is better understood by our global stakeholders. Wada’a is multi-lingual which also helped us understand why something may or may not be appropriate in another culture. She has saved our company a lot of money in a very short time. Through the few years that we have worked together, I have seen Wada’a grow as a leader as she helped various departments with their localization needs. As a creative thinker who possesses a can-do attitude, Wada’a is a pleasure to work with. Wada’a would be a great leader in localization/translations at any organization that chooses to benefit from her diverse skill set."

Cheri Judkins- Dealer Training Manager, Harley-Davidson Motor Company

"Wada'a worked closely with our teams in Latin America leading a global localization project for Harley-Davidson. I found her work ethics, communication skills and overall project management outstanding. Her work resulted in finding competent and efficient translation agencies for our work in Latin America, rendering savings of close to 50% from our previous vendors and increasing significantly our satisfaction with the service, showing excellent vendor management skills once the project was implemented. She kept our teams informed and involved in the projects with great detail and showed a passion for her work that was contagious."

Ignacio de Isusi-Managing Director, Harley-Davidson Motor Company

"I worked with Wada’a for more than 4 years. Since joining Zendesk, Wada’a played a critical role in transforming the way we approach localization, culturalization, and transcreation of content across the globe. After only a few weeks, Wada’a brought an new innovative way of thinking and a scalable methodology that solidified processes, developped and onboarded the right talent to deliver impactful localized content across EMEA, LATAM and APAC. Thanks to this new approach, we have seen a drastic positive impact on the content quality, time to market, and the efficiency in telling impactful stories globally while aligning with the integrity of the brand. Form a marketing stand point, we have seen most of our marketing KPIs improving. Which brought a greater campaign ROIs. Wada’a is also a highly developped people manager. In a short period of time she was able to develop centers of operations excellence around the globe, with qualified employees to support the business. I really enjoyed working and partnering with Wada’a. Over the years, I can attest that Wada’a’s leadership, human qualities and capacity to own the outcome are inspiring."

Chams Ejjouani-Sr Director EMEA Marketing, Zendesk

"Wada'a is a valuable asset capable of conducting business from a global perspective. In today's ever-evolving global business environment, she consistently seeks a good balance between overall optimization for cost efficiency and individual optimization that respects the unique challenges and cultures of each country. She excels at adjusting and executing strategies to ensure that business outcomes are always maximized."

Ken Tominaga-RVP Japan, Zendesk

"During my time at Tag, I had the pleasure of working directly under Wada'a. She's a localisation powerhouse, with a remarkable ability to strategize and execute complex localisation projects flawlessly. I particularly valued her guidance, where her meticulous attention to detail and deep understanding of cultural nuances were instrumental. Every interaction with her was a learning opportunity; she truly is an exceptional mentor who actively fostered my professional growth. I'd snap up any and every chance to work with her again!"

Roddy Norris-Localization Director, Tag

"Wada’a is a one in a million global marketing executive. With a natural multicultural appreciation and global outlook I have seen first hand how she has been enable to take globalization efforts for large global enterprises to the next level. She doesn’t shy away from problems and treats them as opportunities to foster better performing organizations and understands how to architect processes that will generate required outcomes. She is deeply committed to the brands she works with just as she is aligned with leaderships’ goals and priorities and makes highly challenging scenarios evolve into manageable and predictable frameworks. Her profound understanding of branding, go to market and global digital marketing along with localization and teams allows her to deliver second to none results for global enterprises who aspire to take their global marketing to a next level."

Gabriel Fairman-CEO, Bureau Works

"Wada'a is the ultimate professional, an expert in global engagement, transcreation, and operations. I hired her four years ago to take on the challenging task of revamping our localization program and maintaining strong relationships with our regional business partners. Not only did she achieve these goals in half the expected time, but she also transformed her program into a center of excellence. A self-starter with a strategic and global mindset, Wada'a is well-respected by leadership and admired by her team. I highly recommend Wada'a Fahel."

Jen King-VP Global Engagement, Zendesk

"I had the pleasure of working closely with Wada’a as an Agency partner and I can't speak highly enough about her exceptional communication and ability to support her team and any new vendor in their collective success. Wada'a is a rare executive that understands the balance that comes with executing the demands of delivery against a global vision while equally astute at the needs of local territories. Her knowledge of the localization space, market dynamics and the most effective tools needed is second to none. Wada'a really is an exceptional globally minded localization executive."

John Barker-President, Spark Brighter Thinking

"I’ve worked closely with Wada’a and her team for the past three years. She is an amazing leader with a serious focus on delivering quality to the organization. During her time at Zendesk, she built a highly professional and responsive team that immerses itself in projects and actively looks for ways to streamline workflow while making our work culturally relevant. Wada’a is both flexible and agile, and willing to embrace change. Just this past year alone, I’ve seen her actively experiment with and embrace the use of AI tools in her team’s work, resulting in major efficiencies in time and effort. She has been a pleasure to get to know and work with, setting the bar high."

Paulette Chafe-Marketing Exec, Zendesk

"I have had the privilege of working with Wada’a for three years. Wada’a assisted our team with familiarizing ourselves with localization and translation of our materials. She helped us understand how to create these materials in a way that reduces the cost of translation and is better understood by our global stakeholders. Wada’a is multi-lingual which also helped us understand why something may or may not be appropriate in another culture. She has saved our company a lot of money in a very short time. Through the few years that we have worked together, I have seen Wada’a grow as a leader as she helped various departments with their localization needs. As a creative thinker who possesses a can-do attitude, Wada’a is a pleasure to work with. Wada’a would be a great leader in localization/translations at any organization that chooses to benefit from her diverse skill set."

Cheri Judkins- Dealer Training Manager, Harley-Davidson Motor Company

"Wada'a worked closely with our teams in Latin America leading a global localization project for Harley-Davidson. I found her work ethics, communication skills and overall project management outstanding. Her work resulted in finding competent and efficient translation agencies for our work in Latin America, rendering savings of close to 50% from our previous vendors and increasing significantly our satisfaction with the service, showing excellent vendor management skills once the project was implemented. She kept our teams informed and involved in the projects with great detail and showed a passion for her work that was contagious."

Ignacio de Isusi-Managing Director, Harley-Davidson Motor Company

"I worked with Wada’a for more than 4 years. Since joining Zendesk, Wada’a played a critical role in transforming the way we approach localization, culturalization, and transcreation of content across the globe. After only a few weeks, Wada’a brought an new innovative way of thinking and a scalable methodology that solidified processes, developped and onboarded the right talent to deliver impactful localized content across EMEA, LATAM and APAC. Thanks to this new approach, we have seen a drastic positive impact on the content quality, time to market, and the efficiency in telling impactful stories globally while aligning with the integrity of the brand. Form a marketing stand point, we have seen most of our marketing KPIs improving. Which brought a greater campaign ROIs. Wada’a is also a highly developped people manager. In a short period of time she was able to develop centers of operations excellence around the globe, with qualified employees to support the business. I really enjoyed working and partnering with Wada’a. Over the years, I can attest that Wada’a’s leadership, human qualities and capacity to own the outcome are inspiring."

Chams Ejjouani-Sr Director EMEA Marketing, Zendesk

"Wada'a is a valuable asset capable of conducting business from a global perspective. In today's ever-evolving global business environment, she consistently seeks a good balance between overall optimization for cost efficiency and individual optimization that respects the unique challenges and cultures of each country. She excels at adjusting and executing strategies to ensure that business outcomes are always maximized."

Ken Tominaga-RVP Japan, Zendesk

"During my time at Tag, I had the pleasure of working directly under Wada'a. She's a localisation powerhouse, with a remarkable ability to strategize and execute complex localisation projects flawlessly. I particularly valued her guidance, where her meticulous attention to detail and deep understanding of cultural nuances were instrumental. Every interaction with her was a learning opportunity; she truly is an exceptional mentor who actively fostered my professional growth. I'd snap up any and every chance to work with her again!"

Roddy Norris-Localization Director, Tag

My Services

global content, localization strategy consulting, enterprise localization strategy, global content strategy, localization maturity model, scaling localization for global growth, go-to-market

Content Strategy & Loc Maturity Design

Build end-to-end localization capabilities that align with your company’s growth stage and global ambition.

How? I partner with you to define vision, governance, talent, and workflows that scale impact across markets, seamlessly and sustainably.

smartling, globallink, Transperfect, Lionbridge, RWS, language technology platform, LSP, machine translation, CMS, LLM, AI, DeepL, Airtable, Writer, localization technology consulting, AI in localization, LLM in content workflows, localization tech stack optimization, TMS and CMS integration for localization

Localization Technology & AI Integration

Future-proof your content operations with an AI-ready localization tech stack. From TMS and CMS integrations to LLM workflows and human-in-the-loop systems,

How? I help you design and implement tech solutions that deliver speed, scale, and quality, without sacrificing governance.

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Change Management & Buyer Insights for Localization Vendors

Understand what enterprise buyers really want and why they buy.

How? I bring a client view to help your sales and operations teams evolve their mindset in an AI-charged world, refine your go-to-market strategy, modernize your delivery approach, and align your offering with the evolving expectations of global clients.

Business People Meeting Discussion Communication Concept

Executive Storytelling & Leadership Advisory

Craft strategic narratives that resonate with global audiences, boards, and investors.

How? I advise your leaders on how to communicate complex localization initiatives clearly and persuasively, ensuring alignment, buy-in, and long-term impact.

cross-functional localization strategy localization stakeholder alignment integrating localization in product and marketing executive localization strategy enterprise globalization consulting

Enterprise Integration & Stakeholder Alignment

Bridge localization with broader business functions: product, compliance, marketing, engineering, GTM, and the C-suite.

How? I help your teams embed localization into the business narrative, workflows, and decision-making to maximize influence and outcomes.

market readiness assessment, global expansion consulting, international market analysis, go-to-market localization, global growth strategy

Market Insights & Global Readiness Assessments

Leverage data-driven insights and competitive analysis to evaluate global opportunity, uncover market-specific gaps, and fine-tune your go-to-market strategy.

How? Whether you’re entering new markets or optimizing existing ones, I’ll equip you with the tools and data to ensure you're globally aligned, locally relevant.

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Global Vendor Strategy & Enablement

Identify, evaluate, and onboard the right localization partners to meet your business objectives.

How? I guide you in building innovative, centralized, scalable vendor frameworks that improve quality, speed, and cost-efficiency, while fostering stronger relationships and delivery alignment.

What's your story.Text title on film slate for film maker.storytelling concept.

Transcreation & Global CX Strategy

Transform your brand voice into locally resonant stories that convert.

How? I help your marketing and content teams craft lifecycle strategies that combine creativity, cultural nuance, and brand consistency, driving engagement and performance across markets.

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